70JahreGrundgesetz Politische Kampagne

For the 70-year anniversary of the constitution, ORCA Affairs and ORCA Campaign created the messenger project “70 Jahre Grundgesetz” for the Federal Ministry of Justice and consumer Protection. The narrator Karl, a fictitious stenographer of the parliament council, reports from the year 1949.

This is the year, in which our constitution was created, witnessed by Karl. He communicates in real time what was happening through different types of media: texts, historical videos, and direct messages. Readers could receive Karl’s messages through a variety of messenger services directly. This also enabled a direct exchange and dialogue with the target audience. The campaign was a success: over 3.600 messages from the community reached Karl.

The author of these texts is the well-known columnist and author Christian Bommarius, who won the Heinrich-Mann-Preis for his journalistic work in 2018. The digital campaign had the goal to create an awareness for the meaning of our constitution – for each and every one of us.