Diverse by Design

Recruitment Campaign for the Federal Police

Taks

The Federal Police needed reinforcement. ORCA was tasked with developing and implementing a nationwide campaign to attract new recruits.

Strategy

To position the Federal Police as an attractive employer among a predominantly young audience, we launched a 360 degree recruiting campaign centered on testimonials. Through powerful storytelling via creative formats, the campaign offered authentic insights into spectacular areas of operation of the Federal Police. Real Police officers appeared as relatable and credible ambassadors – embodying both diversity and purpose.

Result

Bam! The career website now attracts up to 100,000 visitors per month. The career app surpassed 10,000 downloads within six months. Our influencer cooperation “Federal Police Interactive” reached 16 million contacts within days and topped the German YouTube trending charts. The “All Cops Are Beautiful (ACAB)” poster series went viral across all media – from tabloids to the feuilleton.
The podcast “Funkdisziplin” exceeded 1.3 million plays and won both the PR Report Award (2020) and the German Online Communication Award (2022). The VR event series “Bundespolizei X-Perience” received the HR Excellence Award (2022).