{"id":3642,"date":"2025-12-17T17:51:41","date_gmt":"2025-12-17T17:51:41","guid":{"rendered":"https:\/\/www.orca-affairs.de\/?post_type=cases&p=3642"},"modified":"2026-02-19T11:33:38","modified_gmt":"2026-02-19T11:33:38","slug":"handmade-in-germany","status":"publish","type":"cases","link":"https:\/\/www.orca-affairs.de\/en\/cases\/handmade-in-germany\/","title":{"rendered":"Handmade in Germany"},"content":{"rendered":"\n
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Handmade in Germany<\/strong><\/h1>\n\n\n\n

Creating Public Awareness for Germany\u2019s Manufactories<\/h2>\n\n\n\n

Task<\/h3>\n\n\n\n

German manufactories face growing challenges: global competition, skilled-labor shortages, technological change and regulatory demands.
Founded in 2010 by the Managing Director of ORCA Affairs, the \u201cHandmade in Germany\u201d<\/strong> initiative assumed the role of key contact for the public and policymakers.
In 2023 it merged with the Association of German Manufactories<\/strong>.<\/p>\n\n\n\n

Strategy<\/h3>\n\n\n\n

Together, the manufactories represent their shared interests with one voice \u2013 effectively advocating to society, business and politics.
Communication focuses on: the exceptional quality of their products, the importance of the manufactories for Germany\u2019s economy, their positive international image and their roots in SME entrepreneurship.
Highlights included\u00a0\u201cDays of Manufactories\u201d<\/strong>\u00a0events, competitions under prominent political patronage, international press tours (supported by the Federal Foreign Office) and a photographic art book.<\/p>\n\n\n\n

Result<\/h3>\n\n\n\n

The importance of manufactories has gained broad public recognition through national and international media coverage \u2013 even\u00a0The New York Times<\/strong>\u00a0reported on them.
Visitor numbers at the\u00a0Days of Manufactories<\/strong>\u00a0events continue to grow steadily.<\/p>\n<\/div>\n\n\n\n

\n
\"Buch<\/figure>\n\n\n\n
\"Magazin\"<\/figure>\n\n\n\n
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