{"id":3640,"date":"2025-12-17T17:44:45","date_gmt":"2025-12-17T17:44:45","guid":{"rendered":"https:\/\/www.orca-affairs.de\/?post_type=cases&#038;p=3640"},"modified":"2026-02-19T11:29:55","modified_gmt":"2026-02-19T11:29:55","slug":"social-ecological-livable","status":"publish","type":"cases","link":"https:\/\/www.orca-affairs.de\/en\/cases\/social-ecological-livable\/","title":{"rendered":"SOCIAL. ECOLOGICAL. LIVABLE."},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column order-md-2 is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\"><strong>Social, ecological, livable.<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">The City of&nbsp;<strong>Freiburg<\/strong>&nbsp;Builds a New Sustainable District:&nbsp;<strong>Dietenbach<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Task<\/h3>\n\n\n\n<p>The new&nbsp;<strong>Dietenbach District<\/strong>&nbsp;in Freiburg is one of Germany\u2019s largest housing projects.<br>This major and partly controversial development required communication that would foster acceptance and prepare marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy<\/h3>\n\n\n\n<p>Our strategy focused of two main objectives: 1. generate anticipation and enthusiasm for the new district while 2. providing factual arguments to counter potential criticism. To help Freiburg\u2019s citizens to build an emotional connection to the new area, we created an<strong> information pavilion<\/strong> near the construction site featuring exhibitions and events. The <strong>comic series \u201cDie Dietenbachs\u201d<\/strong> addressed positive and polarizing topics with humor, while <strong>citizen workshops (\u201cWerkstatt Dietenbach\u201d)<\/strong> enabled participatory dialogue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Result<\/h3>\n\n\n\n<p>A citizens\u2019 referendum initiated by opponents in 2019 ended in favor of the project, thanks to a pointed positive campaign (\u201cNever has a NO been so sustainable\u201d). At the groundbreaking ceremony in 2024,&nbsp;<strong>Chancellor Olaf Scholz<\/strong>&nbsp;praised Freiburg\u2019s pioneering approach and its spirit of \u201cdoing instead of complaining.\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div id=\"gutenslider-7s2ukg62z\" class=\"wp-block-eedee-block-gutenslider gs-frontend content-change alignnone adaptive-height arrow-style-1 arrow-position-sides arrow-mb-none arrows-lg arrows-md arrows-sm dot-style-1 dots-lg dots-md dots-sm dot-position-bottom is-position-center-center mb-none wrap-auto-height\" data-parallax-direction=\"down\" data-parallax-amount=\"1.3\" data-lg-transition=\"lg-slide\" data-hash=\"\" ><div class=\"eedee-swiper-outer\" style=\"--gutenslider-min-height: 50vh;--gutenslider-arrow-size: 30px;--gutenslider-dot-size: 25px;--gutenslider-arrow-color: #ffffff;--gutenslider-dot-color: #ffffff;--gutenslider-padding-y-mobile: 40px;--gutenslider-padding-x-mobile: 40px;--gutenslider-padding-y-tablet: 40px;--gutenslider-padding-x-tablet: 40px;--gutenslider-padding-y-desktop: 40px;--gutenslider-padding-x-desktop: 40px;--gutenslider-bg-image: url();--gutenslider-min-height-md: 50vh;--gutenslider-min-height-sm: 50vh;--gutenslider-padding-x: 40px;--gutenslider-padding-x-md: 40px;--gutenslider-padding-x-sm: 20px;--gutenslider-padding-y: 40px;--gutenslider-padding-y-md: 40px;--gutenslider-padding-y-sm: 20px;--gutenslider-arrow-size-md: 30px;--gutenslider-arrow-size-sm: 30px;--gutenslider-dot-size-md: 25px;--gutenslider-dot-size-sm: 25px;--gutenslider-arrow-bg-color: transparent;--gutenslider-arrow-hover-color: #eeeeee;--gutenslider-arrow-bg-hover-color: transparent;--gutenslider-arrow-x-offset: 10px;--gutenslider-arrow-x-offset-md: 10px;--gutenslider-arrow-x-offset-sm: 10px;--gutenslider-arrow-y-offset: 0px;--gutenslider-arrow-y-offset-md: 0px;--gutenslider-arrow-y-offset-sm: 0px;--gutenslider-arrow-x-spacing: 0px;--gutenslider-dot-y-offset: 10px;--gutenslider-dot-y-offset-md: 10px;--gutenslider-dot-y-offset-sm: 10px;--gutenslider-margin-x: 0px;--gutenslider-margin-x-md: 0px;--gutenslider-margin-x-sm: 0px;--gutenslider-margin-y: 0px;--gutenslider-margin-y-md: 0px;--gutenslider-margin-y-sm: 0px;--gutenslider-divider-top: 60px;--gutenslider-divider-bottom: 60px;--gutenslider-lightgallery-bg: #ffffff;--gutenslider-lightgallery-font: #000000;--gs-first-pos: 50% 50%;--gs-gap-vertical: var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );--gs-gap-horizontal: var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );\"><div class=\"gutenslider-divider-top\" style=\"color:#fff;\"><\/div><div class=\"swiper\" data-settings='{\"autoplay\":{\"delay\":3000,\"pauseOnMouseEnter\":true,\"disableOnInteraction\":false},\"speed\":700,\"direction\":\"horizontal\",\"autoHeight\":\"\",\"loop\":true,\"centeredSlides\":true,\"spaceBetween\":0,\"slidesPerView\":1,\"slidesPerGroup\":1,\"effect\":\"slide\",\"coverflowEffect\":{\"rotate\":30,\"slideShadows\":false,\"depth\":100,\"stretch\":50,\"modifier\":1},\"fadeEffect\":{\"crossFade\":true},\"zoom\":\"\",\"navigation\":{\"nextEl\":\"#gutenslider-7s2ukg62z .eedee-gutenslider-next\",\"prevEl\":\"#gutenslider-7s2ukg62z .eedee-gutenslider-prev\"},\"pagination\":{\"type\":\"bullets\",\"clickable\":true,\"dynamicBullets\":false,\"el\":\"#gutenslider-7s2ukg62z .eedee-gutenslider-pagination\"},\"pauseOnHover\":\"1\",\"watchSlidesProgress\":true,\"watchSlidesVisibility\":true,\"settingsMd\":{\"autoHeight\":\"\",\"slidesPerView\":1,\"slidesPerGroup\":1,\"spaceBetween\":0,\"loop\":true},\"settingsLg\":{\"autoHeight\":\"1\",\"slidesPerView\":1,\"slidesPerGroup\":1,\"spaceBetween\":0,\"loop\":true},\"hasLg\":false,\"hasLgCounter\":true,\"isFullScreen\":false,\"arrowsFollowMouse\":false,\"lgTitle\":\"none\",\"lgCaption\":\"none\",\"lgThumbnails\":true,\"lgZoomEnabled\":false,\"keyboard\":{\"keyboard\":{\"enabled\":true,\"onlyInViewport\":true}},\"hashNavigation\":false,\"dividers\":false}'><div class=\"swiper-wrapper\">\n<div class=\"swiper-slide wp-block-eedee-block-gutenslide is-position-center-center ed-bg-image\" style=\"--ed-vw:212;--ed-vh:300;\" data-hash=\"\"><div class=\"eedee-background-div bg-image\"><img loading=\"lazy\" width=\"595\" height=\"842\" class=\"wp-image-3230\" src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2024\/09\/Unbenannt-1.png\" alt=\"Plakat f\u00fcr B\u00fcrgerentscheid\" decoding=\"async\" style=\"object-fit: cover; 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