{"id":3639,"date":"2025-12-17T17:40:35","date_gmt":"2025-12-17T17:40:35","guid":{"rendered":"https:\/\/www.orca-affairs.de\/?post_type=cases&p=3639"},"modified":"2026-02-19T11:27:24","modified_gmt":"2026-02-19T11:27:24","slug":"getonyourbike","status":"publish","type":"cases","link":"https:\/\/www.orca-affairs.de\/en\/cases\/getonyourbike\/","title":{"rendered":"#GETONYOURBIKE"},"content":{"rendered":"\n
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#getonyourbike<\/strong><\/h1>\n\n\n\n

For the Environment, Recreation, Mobility Transition \u2013 and the Bicycle Industry Association (ZIV)<\/strong><\/h2>\n\n\n\n

Task<\/h3>\n\n\n\n

A draft of an amendment to Germany\u2019s Federal Forest Act<\/strong> was leaked. It proposed banning or severely restricting cycling in forests.
If implemented, this would significantly impact tourism, recreation and the bicycle industry.
The campaign\u2019s goal: mobilize all stakeholders quickly to stand up against the proposal.<\/p>\n\n\n\n

The Campaign<\/h3>\n\n\n\n

The multimedia campaign #aufsRadsetzen (#getonyourbike)<\/strong> was ready to do just that if the draft wasn\u2019t revised.
Through immediate activation of members, retailers and cyclists, it was designed to apply pressure to political decision makers. Its clever setup also allows for long-term use beyond short-term mobilization: it promotes acceptance of cycling as a key component of the ecological transformation of mobility as a whole<\/p>\n\n\n\n

Result<\/h3>\n\n\n\n

As of July 2024, the draft is being revised. Meanwhile, #aufsRadsetzen<\/strong> has evolved into a long-term communication platform for ZIV, promoting cycling in nature and positioning cycling as a vital part of sustainable mobility.
ZIV is campaign-ready at any time.<\/p>\n<\/div>\n\n\n\n

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\"Motive<\/figure>\n\n\n\n
\"Visualisierung<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"Landtagswahlen\"<\/figure>\n<\/div>\n\n\n\n
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\"Messestand\"<\/figure>\n<\/div>\n<\/div>\n","protected":false},"author":1,"featured_media":0,"template":"","services":[],"class_list":["post-3639","cases","type-cases","status-publish","hentry"],"acf":[],"yoast_head":"\n#GETONYOURBIKE - ORCA Affairs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.orca-affairs.de\/en\/cases\/getonyourbike\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#GETONYOURBIKE - ORCA Affairs\" \/>\n<meta property=\"og:description\" content=\"#getonyourbike For the Environment, Recreation, Mobility Transition \u2013 and the Bicycle Industry Association (ZIV) Task A draft of an amendment to Germany\u2019s Federal Forest Act was leaked. 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