{"id":3490,"date":"2025-12-17T09:28:00","date_gmt":"2025-12-17T09:28:00","guid":{"rendered":"https:\/\/www.orca-affairs.de\/?post_type=cases&p=3490"},"modified":"2026-02-19T11:00:48","modified_gmt":"2026-02-19T11:00:48","slug":"diplanung","status":"publish","type":"cases","link":"https:\/\/www.orca-affairs.de\/en\/cases\/diplanung\/","title":{"rendered":"DiPlanung"},"content":{"rendered":"\n
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DiPlanung \u2013 Roll-Out Communication for the Bavarian State Ministry for Housing, Construction and Transport<\/h1>\n\n\n\n

Task<\/h3>\n\n\n\n

With the\u00a0\u201cDigital Planning Bavaria\u201d<\/strong>\u00a0program, the Bavarian State Ministry for Housing, Construction and Transport wants to make planning procedures future-proof \u2013 legally, professionally and technologically.
Digitization opens new perspectives, particularly in urban, spatial and regional planning: it simplifies administrative work, optimizes participation processes and enhances transparency \u2013 making it a key to modern, citizen-oriented administration.
At the same time, municipalities in particular face the challenge of realizing these potentials effectively.
DiPlanung<\/strong>, the state\u2019s new digital planning portal, provides a central solution.
Our task was to accompany the statewide roll-out with clear and confidence-building communication, making the portal\u2019s benefits visible across all target groups and along every phase of implementation.<\/p>\n\n\n\n

Strategy<\/h3>\n\n\n\n

The central element of our strategy was the guiding message:
\u201cBavaria plans digitally. Simple, secure, efficient.\u201d<\/strong>
This motto translates technological transformation into an accessible and motivating narrative.
We established it as a unifying framework across all communication.<\/p>\n\n\n\n

After analyzing the various target groups \u2013 from municipal planning offices and technical planners to political decision-makers \u2013 we developed a clear logic of arguments.
At its core: efficiency gains, legal certainty, improved data quality and greater participation.
These key messages were consistently highlighted through an inter-media package: clearly worded FAQs, infographics, modular text components and graphic templates for internal and external communication.<\/p>\n\n\n\n

A video portrayed users from selected model municipalities who shared their practical experiences with DiPlanung. They offered insights into how to get started and elaborated on the concrete advantages of digital planning.
We also addressed technical entry hurdles with practical examples \u2013 such as how to register with an ELSTER certificate or how to set up administrator accounts.<\/p>\n\n\n\n

The communication was orchestrated along the roll-out phases, closely coordinated with the ministry, and designed for easy adaptation by downstream institutions.<\/p>\n\n\n\n

Result<\/h3>\n\n\n\n

The roll-out communication made DiPlanung tangible and accessible to all stakeholders.
Municipalities, experts and administration were involved early in the process and informed pragmatically.
The digital info events received strong resonance and marked the beginning of a dialogue-oriented introduction.
The developed materials \u2013 especially the explainer video and modular FAQs \u2013 are widely accessed and actively used.
Under the umbrella \u201cBavaria plans digitally\u201d<\/strong>, we transformed technical and organizational content into a motivating and sustainable narrative and helped to establish DiPlanung not only as a tool but as a driver of a new planning culture in Bavaria.<\/p>\n\n\n\n

Further information is available on the <\/a>Digitale Planung Bayern<\/a> website.<\/strong><\/p>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

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