{"id":2327,"date":"2022-10-10T15:15:12","date_gmt":"2022-10-10T15:15:12","guid":{"rendered":"https:\/\/www.orca-affairs.de\/?post_type=cases&#038;p=2327"},"modified":"2022-10-11T10:17:23","modified_gmt":"2022-10-11T10:17:23","slug":"international-media-campaign-digital-hub-initiative-2021","status":"publish","type":"cases","link":"https:\/\/www.orca-affairs.de\/en\/cases\/international-media-campaign-digital-hub-initiative-2021\/","title":{"rendered":"INTERNATIONAL MEDIA CAMPAIGN &#8220;DIGITAL HUB INITIATIVE 2021&#8221;."},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1334\" height=\"456\" src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/Key-Visual.jpg\" alt=\"\" class=\"wp-image-1752\" srcset=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/Key-Visual.jpg 1334w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/Key-Visual-300x103.jpg 300w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/Key-Visual-1024x350.jpg 1024w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/Key-Visual-768x263.jpg 768w\" sizes=\"auto, (max-width: 1334px) 100vw, 1334px\" \/><\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/video-output-AED64F3B-B087-4EAC-93CC-0CA67E3F0281.mov\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"2250\" data-id=\"1746\" src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_2_MUENCHEN_02_1080x1080.jpg\" alt=\"\" class=\"wp-image-1746\" srcset=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_2_MUENCHEN_02_1080x1080.jpg 2250w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_2_MUENCHEN_02_1080x1080-300x300.jpg 300w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_2_MUENCHEN_02_1080x1080-1024x1024.jpg 1024w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_2_MUENCHEN_02_1080x1080-150x150.jpg 150w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_2_MUENCHEN_02_1080x1080-768x768.jpg 768w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_2_MUENCHEN_02_1080x1080-1536x1536.jpg 1536w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_2_MUENCHEN_02_1080x1080-2048x2048.jpg 2048w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_2_MUENCHEN_02_1080x1080-570x570.jpg 570w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_2_MUENCHEN_02_1080x1080-285x285.jpg 285w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1667\" height=\"1668\" data-id=\"1744\" src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_1_FRANKFURT_01_800x800.jpg\" alt=\"\" class=\"wp-image-1744\" srcset=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_1_FRANKFURT_01_800x800.jpg 1667w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_1_FRANKFURT_01_800x800-300x300.jpg 300w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_1_FRANKFURT_01_800x800-1024x1024.jpg 1024w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_1_FRANKFURT_01_800x800-150x150.jpg 150w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_1_FRANKFURT_01_800x800-768x768.jpg 768w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_1_FRANKFURT_01_800x800-1536x1536.jpg 1536w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_1_FRANKFURT_01_800x800-570x570.jpg 570w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_1_FRANKFURT_01_800x800-285x285.jpg 285w\" sizes=\"auto, (max-width: 1667px) 100vw, 1667px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>ORCA Affairs was commissioned by Germany Trade &amp; Invest (GTAI), which is owned by the German Federal Ministry of Economics, to design and implement an international media campaign for the &#8220;Digital Hub Initiative&#8221; in 2021. This included media planning and control as well as evaluation of the campaign.&nbsp;<\/p>\n\n\n\n<p>The central goal of the campaign and of the initiative itself is to position Germany as a contact point for investments and digital innovations. Foreign investors and startups are to use the initiative to exchange information and network with the digital hubs.&nbsp;<\/p>\n\n\n\n<p>The campaign was rolled out in a total of nine countries, including France, the United Kingdom and Israel. Channel-specific advertising materials were created in several languages. The campaign generated a total of around 64,800,000 impressions and 260,000 clicks across all platforms, successfully increasing traffic to the initiative&#8217;s website.&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"author":1,"featured_media":1745,"template":"","services":[],"class_list":["post-2327","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INTERNATIONAL MEDIA CAMPAIGN &quot;DIGITAL HUB INITIATIVE 2021&quot;. - ORCA Affairs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.orca-affairs.de\/en\/cases\/international-media-campaign-digital-hub-initiative-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INTERNATIONAL MEDIA CAMPAIGN &quot;DIGITAL HUB INITIATIVE 2021&quot;. - ORCA Affairs\" \/>\n<meta property=\"og:description\" content=\"ORCA Affairs was commissioned by Germany Trade &amp; Invest (GTAI), which is owned by the German Federal Ministry of Economics, to design and implement an international media campaign for the &#8220;Digital Hub Initiative&#8221; in 2021. This included media planning and control as well as evaluation of the campaign.&nbsp; The central goal of the campaign and Mehr erfahren\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.orca-affairs.de\/en\/cases\/international-media-campaign-digital-hub-initiative-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"ORCA Affairs\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-11T10:17:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/GTAI_1_FRANKFURT_01_800x800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1667\" \/>\n\t<meta property=\"og:image:height\" content=\"1668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.orca-affairs.de\/en\/cases\/international-media-campaign-digital-hub-initiative-2021\/\",\"url\":\"https:\/\/www.orca-affairs.de\/en\/cases\/international-media-campaign-digital-hub-initiative-2021\/\",\"name\":\"INTERNATIONAL MEDIA CAMPAIGN \\\"DIGITAL HUB INITIATIVE 2021\\\". - 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