{"id":2286,"date":"2022-10-07T21:54:29","date_gmt":"2022-10-07T21:54:29","guid":{"rendered":"https:\/\/www.orca-affairs.de\/?post_type=cases&#038;p=2286"},"modified":"2022-10-11T10:35:48","modified_gmt":"2022-10-11T10:35:48","slug":"fur-alle-falle-vorbereitet-informationskampagne-zum-thema-selbstschutz","status":"publish","type":"cases","link":"https:\/\/www.orca-affairs.de\/en\/cases\/fur-alle-falle-vorbereitet-informationskampagne-zum-thema-selbstschutz\/","title":{"rendered":"\u201eF\u00fcr alle F\u00e4lle vorbereitet\u201c \u2013 Informationskampagne zum Thema Selbstschutz"},"content":{"rendered":"\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/21_0917_kickoff_bg_.jpg\" alt=\"Keyvisual Selbstschutzkampagne\" class=\"wp-image-1844\" srcset=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/21_0917_kickoff_bg_.jpg 1920w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/21_0917_kickoff_bg_-300x169.jpg 300w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/21_0917_kickoff_bg_-1024x576.jpg 1024w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/21_0917_kickoff_bg_-768x432.jpg 768w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/01\/21_0917_kickoff_bg_-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"770\" src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/22_0519_motive_mobile_770x770_Vorrat.jpg\" alt=\"\" class=\"wp-image-2024\" srcset=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/22_0519_motive_mobile_770x770_Vorrat.jpg 770w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/22_0519_motive_mobile_770x770_Vorrat-300x300.jpg 300w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/22_0519_motive_mobile_770x770_Vorrat-150x150.jpg 150w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/22_0519_motive_mobile_770x770_Vorrat-768x768.jpg 768w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/22_0519_motive_mobile_770x770_Vorrat-570x570.jpg 570w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/22_0519_motive_mobile_770x770_Vorrat-285x285.jpg 285w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-heading\"><strong>\u201eF\u00fcr alle F\u00e4lle vorbereitet\u201c \u2013<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-heading\"><strong>Informationskampagne zum Thema Selbstschutz<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Im Auftrag des Bundesamtes f\u00fcr Bev\u00f6lkerungsschutz und Katastrophenhilfe (BBK) haben ORCA Affairs und ORCA Campaign eine Kampagne konzipiert und umgesetzt, deren prim\u00e4res Ziel es ist, die Gesellschaft f\u00fcr die Notwendigkeit der Selbsthilfef\u00e4higkeit sowie f\u00fcr konkrete Ma\u00dfnahmen im Bereich Selbstschutz zu sensibilisieren.<\/p>\n\n\n\n<p>Um das allgemeine Risikobewusstsein zu st\u00e4rken, ohne dabei abschreckende Bedrohungsszenarien zu entwerfen, wurde ein humorvoller Kreationsansatz gew\u00e4hlt. Surreale Katastrophenszenarien stehen stellvertretend f\u00fcr echte Katastrophen.<\/p>\n\n\n\n<p>Im Zentrum der ersten Kampagnenphase mit Launch im Oktober 2021 stehen vier animierte TV-Spots, die als niederschwellige, aufmerksamkeitsstarke Leuchtturmma\u00dfnahmen dienen. Begleitet wurden diese durch eine umfangreiche online und offline Mediaausspielung im Kampagnenlook.<\/p>\n\n\n\n<p>Die zweite Kampagnenphase 2022 behandelt die vier Schwerpunktthemen &#8220;Extremwetter&#8221;, &#8220;Bevorratung&#8221;, &#8220;Notgep\u00e4ck\/Dokumentensicherung&#8221; und &#8220;Stromausfall&#8221;, die durch Social Media, Erkl\u00e4rfilme, Influencerkooperationen und weitere Kommunikationsma\u00dfnahmen vermittelt werden.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wenn es Donuts regnet: Wie sch\u00fctzt man sich? 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F\u00fcr alle F\u00e4lle vorbereitet #02\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/0Ts0Oa1KyjU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"F\u00fcr alle F\u00e4lle kurz erkl\u00e4rt: Was ist Selbstschutz?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HN2nTBeBDaw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"F\u00fcr alle F\u00e4lle kurz erkl\u00e4rt: Wie funktioniert Bevorratung?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/sXi_h8DVZXY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"author":3,"featured_media":3061,"template":"","services":[],"class_list":["post-2286","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201eF\u00fcr alle F\u00e4lle vorbereitet\u201c \u2013 Informationskampagne zum Thema Selbstschutz - ORCA Affairs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.orca-affairs.de\/en\/cases\/fur-alle-falle-vorbereitet-informationskampagne-zum-thema-selbstschutz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eF\u00fcr alle F\u00e4lle vorbereitet\u201c \u2013 Informationskampagne zum Thema Selbstschutz - ORCA Affairs\" \/>\n<meta property=\"og:description\" content=\"\u201eF\u00fcr alle F\u00e4lle vorbereitet\u201c \u2013 Informationskampagne zum Thema Selbstschutz Im Auftrag des Bundesamtes f\u00fcr Bev\u00f6lkerungsschutz und Katastrophenhilfe (BBK) haben ORCA Affairs und ORCA Campaign eine Kampagne konzipiert und umgesetzt, deren prim\u00e4res Ziel es ist, die Gesellschaft f\u00fcr die Notwendigkeit der Selbsthilfef\u00e4higkeit sowie f\u00fcr konkrete Ma\u00dfnahmen im Bereich Selbstschutz zu sensibilisieren. 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