{"id":2285,"date":"2022-10-07T21:50:04","date_gmt":"2022-10-07T21:50:04","guid":{"rendered":"https:\/\/www.orca-affairs.de\/?post_type=cases&#038;p=2285"},"modified":"2022-10-11T10:37:19","modified_gmt":"2022-10-11T10:37:19","slug":"werbekampagne-wir-sind-bund","status":"publish","type":"cases","link":"https:\/\/www.orca-affairs.de\/en\/cases\/werbekampagne-wir-sind-bund\/","title":{"rendered":"Ad Campaign for &#8220;Wir sind bund&#8221;"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/09\/210113_BAMF_WSB_Youtube_BumperAd_ALLE.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/05\/5-300x300.png\" alt=\"\" class=\"wp-image-891\" srcset=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/05\/5-300x300.png 300w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/05\/5-1024x1024.png 1024w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/05\/5-150x150.png 150w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/05\/5-768x768.png 768w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/05\/5-570x570.png 570w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/05\/5-285x285.png 285w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/05\/5.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/10\/201214_BAMF_WSB_Instagram-Post_VA_1-1-300x300.jpg\" alt=\"\" class=\"wp-image-850\" srcset=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/10\/201214_BAMF_WSB_Instagram-Post_VA_1-1-300x300.jpg 300w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/10\/201214_BAMF_WSB_Instagram-Post_VA_1-1-1024x1024.jpg 1024w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/10\/201214_BAMF_WSB_Instagram-Post_VA_1-1-150x150.jpg 150w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/10\/201214_BAMF_WSB_Instagram-Post_VA_1-1-768x768.jpg 768w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/10\/201214_BAMF_WSB_Instagram-Post_VA_1-1-570x570.jpg 570w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/10\/201214_BAMF_WSB_Instagram-Post_VA_1-1-285x285.jpg 285w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/10\/201214_BAMF_WSB_Instagram-Post_VA_1-1.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WERBEKAMPAGNE F\u00dcR \u201eWIR SIND BUND.\u201c<\/strong><\/h2>\n\n\n\n<p><a href=\"http:\/\/www.wir-sind-bund.de\/\">www.wir-sind-bund.de<\/a>&nbsp;is the apprenticeship and job-portal of the entire federal administration. Since February 2021 the portal presents itself in a modern look: It was re-designed and given a new editorial concept. Next to job-offers you can also find on the website new information around the topic applications, especially without a German passport or a German School diploma.<\/p>\n\n\n\n<p>ORCA Affairs and ORCA Campaign were tasked by the Federal Office for Migration and Refugees to create a concept and implement an ad-campaign for the job platform on a federal level. The young age group of 15\u201325-year old\u2019s was addressed directly offline and online with a wide-ranging action-portfolio. The goal of the campaign was to increase the awareness of the job-portal, enforce the integration of young people with migration backgrounds, as well as to support the advancement of an inter-cultural opening of the federal administration.<\/p>\n\n\n\n<p>At the heart of the campaign the key visuals encompass 22 diverse figures, who represent the intercultural openness of the federal administration. In addition to a variety of online-advertisements on the most important social media platforms of the target audience ORCA Affairs is also developing a micro-site enabling users to playfully get to know \u2018Wir sind Bund\u2019 through the creation of their own avatar.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/09\/210113_BAMF_WSB_Youtube_BumperAd_ELISA.mp4\"><\/video><\/figure>\n","protected":false},"author":3,"featured_media":1476,"template":"","services":[],"class_list":["post-2285","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad Campaign for &quot;Wir sind bund&quot; - ORCA Affairs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.orca-affairs.de\/en\/cases\/werbekampagne-wir-sind-bund\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Campaign for &quot;Wir sind bund&quot; - ORCA Affairs\" \/>\n<meta property=\"og:description\" content=\"WERBEKAMPAGNE F\u00dcR \u201eWIR SIND BUND.\u201c www.wir-sind-bund.de&nbsp;is the apprenticeship and job-portal of the entire federal administration. 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