{"id":2282,"date":"2022-10-07T21:18:30","date_gmt":"2022-10-07T21:18:30","guid":{"rendered":"https:\/\/www.orca-affairs.de\/?post_type=cases&#038;p=2282"},"modified":"2026-02-19T11:16:48","modified_gmt":"2026-02-19T11:16:48","slug":"bundespolizei-2","status":"publish","type":"cases","link":"https:\/\/www.orca-affairs.de\/en\/cases\/bundespolizei-2\/","title":{"rendered":"Bundespolizei"},"content":{"rendered":"\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column order-md-2 is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\"><strong><strong><strong>Diverse by Design<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Recruitment Campaign for the&nbsp;<strong>Federal Police<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Taks<\/h3>\n\n\n\n<p>The Federal Police needed reinforcement. ORCA was tasked with developing and implementing a nationwide campaign to attract new recruits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy<\/h3>\n\n\n\n<p>To position the Federal Police as an attractive employer among a predominantly young audience, we launched a <strong>360 degree recruiting campaign centered on testimonials<\/strong>. Through powerful storytelling via creative formats, the campaign offered authentic insights into spectacular areas of operation of the Federal Police. Real Police officers appeared as relatable and credible ambassadors \u2013 embodying both diversity and purpose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Result<\/h3>\n\n\n\n<p>Bam! The career website now attracts up to\u00a0<strong>100,000 visitors per month<\/strong>. The career app surpassed\u00a0<strong>10,000 downloads<\/strong>\u00a0within six months. Our influencer cooperation\u00a0<strong>\u201cFederal Police Interactive\u201d<\/strong>\u00a0reached\u00a0<strong>16 million contacts<\/strong>\u00a0within days and <strong>topped the\u00a0German YouTube trending charts<\/strong>. The\u00a0<strong>\u201cAll Cops Are Beautiful (ACAB)\u201d<\/strong>\u00a0poster series went viral across all media \u2013 from tabloids to the feuilleton.<br>The podcast\u00a0<strong>\u201cFunkdisziplin\u201d<\/strong>\u00a0exceeded\u00a0<strong>1.3 million plays<\/strong>\u00a0and won both the\u00a0<strong>PR Report Award (2020)<\/strong>\u00a0and the\u00a0<strong>German Online Communication Award (2022)<\/strong>. The\u00a0<strong>VR event series \u201cBundespolizei X-Perience\u201d<\/strong>\u00a0received the\u00a0<strong>HR Excellence Award (2022)<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/2_Mockup_Seite_BPOL-1024x576.png\" alt=\"Vsialisierung der Website\" class=\"wp-image-3184\" srcset=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/2_Mockup_Seite_BPOL-1024x576.png 1024w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/2_Mockup_Seite_BPOL-300x169.png 300w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/2_Mockup_Seite_BPOL-768x432.png 768w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/2_Mockup_Seite_BPOL-50x28.png 50w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/2_Mockup_Seite_BPOL-1600x900.png 1600w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/2_Mockup_Seite_BPOL-1536x864.png 1536w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/2_Mockup_Seite_BPOL.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/3_OOH_BPOL-1024x576.png\" alt=\"Poster am Alexanderplatz\" class=\"wp-image-3186\" srcset=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/3_OOH_BPOL-1024x576.png 1024w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/3_OOH_BPOL-300x169.png 300w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/3_OOH_BPOL-768x432.png 768w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/3_OOH_BPOL-50x28.png 50w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/3_OOH_BPOL-1600x900.png 1600w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/3_OOH_BPOL-1536x864.png 1536w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/3_OOH_BPOL.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/4_Stand_BPOL-1024x576.png\" alt=\"Die St\u00e4nde der VR-Eventreihe Bundespolizei X-Perience\" class=\"wp-image-3190\" srcset=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/4_Stand_BPOL-1024x576.png 1024w, https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2022\/07\/4_Stand_BPOL-300x169.png 300w, 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src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/12\/bpol-julia-vs-luca.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.orca-affairs.de\/wp-content\/uploads\/2021\/12\/bpol-realitycheck-luca.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n<div id=\"gutenslider-66mut70sa\" class=\"wp-block-eedee-block-gutenslider gs-frontend content-change alignnone adaptive-height arrow-style-1 arrow-position-sides arrow-mb-none arrows-lg arrows-md arrows-sm dot-style-1 dots-lg dots-md dots-sm dot-position-bottom is-position-center-center mb-none wrap-auto-height\" data-parallax-direction=\"down\" data-parallax-amount=\"1.3\" data-lg-transition=\"lg-slide\" data-hash=\"\" ><div class=\"eedee-swiper-outer\" style=\"--gutenslider-min-height: 50vh;--gutenslider-arrow-size: 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