{"id":2278,"date":"2022-10-06T14:06:37","date_gmt":"2022-10-06T14:06:37","guid":{"rendered":"https:\/\/www.orca-affairs.de\/?post_type=cases&p=2278"},"modified":"2026-02-19T11:31:48","modified_gmt":"2026-02-19T11:31:48","slug":"ehrenamtskampagne","status":"publish","type":"cases","link":"https:\/\/www.orca-affairs.de\/en\/cases\/ehrenamtskampagne\/","title":{"rendered":"Volunteer Campaign"},"content":{"rendered":"\n
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\u201cWHATEVER YOU CAN DO \u2013 YOU CAN HELP.\u201d<\/strong><\/strong><\/h1>\n\n\n\n

Volunteer Campaign for the Federal Office of Civil Protection and Disaster Assistance (BBK)<\/strong><\/h2>\n\n\n\n

Task<\/h3>\n\n\n\n

Around 90 %<\/strong> of Germany\u2019s civil protection operations rely on volunteers.
The BBK sought to strengthen volunteering, raise public awareness and attract new helpers.<\/p>\n\n\n\n

Strategy<\/h3>\n\n\n\n

To highlight both the societal and personal value of volunteering, the campaign focused on authentic volunteers as testimonials within a 360-degree campaign<\/strong>.
The campaign was centered around telling personal stories that make volunteering tangible and show its diversity.
Formats included the podcast series \u201cFreiwillig busy\u201d (voluntarily busy)<\/strong>, high-reach influencer collaborations, a photo competition<\/strong> and continuous PR activities.
The claim \u201cWhatever you can do \u2013 you can help\u201d<\/strong> provided a low-threshold invitation to get involved \u2013 with special emphasis on underrepresented groups: women, people with disabilities, seniors and those with migration backgrounds<\/p>\n\n\n\n

Result<\/h3>\n\n\n\n

All KPIs were exceeded:
The website averaged\u00a06,000 visitors per month<\/strong>, while ad flights on Google, Instagram, TikTok and YouTube reached\u00a0180 % of the target<\/strong>, exceeding\u00a02.5 million impressions<\/strong>.
Media partnerships with the German Journalists Service generated\u00a05 million contacts<\/strong>\u00a0overall.<\/p>\n\n\n\n

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\"Testimonials<\/figure>\n\n\n\n
\"Visualisierung<\/figure>\n<\/div>\n<\/div>\n\n\n\n