CASE Capaign for traffic safety of the land of Brandenburg

• 
• 
  Whether you need a small presentation on a single topic or a comprehensive prospectus, whether you need it in print, video, or as a programme, we will handle the concept, design, text, and production as well as find the best distribution channels.
• 
  We are experts in dealing with journalists, issue management, media-friendly writing, and the textual and visual preparation of information. We make effective placements for your messages. Whether regional, national, or international coverage, print, TV, radio, or online, our consultants understand how to tailor messaging to the target media. Our portfolio also includes media training.
• 
  We also provide support in the virtual realm, including concepts, editing, design, and programming. We find out how to identify your target groups online and address them with original ideas, good stories, and high technical competence that grabs their attention.
• 
  We monitor the relevant public and less public sources and systematically analyse the developments in politics, public affairs, and the market. We also conduct detailed investigations of political, social and economic conditions at both the micro- and macro-levels to deliver clear, accurate, and comprehensible analyses and provide comprehensive insights into areas important to your activities.
• 
• 
• 
  Complex content, diverse target groups: We develop, orchestrate, and manage informational, educational, topical, and image campaigns with all of the communication tools available to us.
• 
  Communication demands design. Graphics and design sell content and ORCA Affairs develops these in close coordination between our consulting and creative teams.
• 
  Whether it’s a trade fair, seminar, discussion, or an event in the political or cultural sphere, we know that events can be an important element of communication strategies. We offer an experienced and dynamic team who will organise, manage, and communicates your event reliably and flexibly from the planning stage right through to on-site management and follow-up.
• 
• 

The campaign „Lieber sicher. Lieber leben. (Better sure. Better live.)“ has informed about risks and danger in traffic since 1997. It is the longest-running road safety communication campaign. With experience-oriented activities and entertainment, the campaign of the Land of Brandenburg addresses all ages without being didactic. This is reflected in the transport statistics that have developed positively.

In 2010 the campaign was presented the PR Report Award in the “Long-term PR-Strategy” category.

Schutz(B)engel as ambassadors of the campaign in a conversation with the target group young adults.

The announcing poster of the Zebra theater tour during the Advent season.

The campaign website.

ORCA Affairs is responsible for the social media presence of the campaign.

The winner of the poster competition.

The painting book / the ZeBra film.

Current spots of the campaign.

The Ministry of infrastructure and regional planning (MIL) is the Ministry of Transport of the Land of Brandenburg and initiated the campaign for traffic safety “Lieber sicher. Lieber leben.” due to very high rates of accidents.