CASE German Manufactories Initiative

  • Strategie- <br>und Politikberatung
  • Redaktion <br>und Publikationen
    Whether you need a small presentation on a single topic or a comprehensive prospectus, whether you need it in print, video, or as a programme, we will handle the concept, design, text, and production as well as find the best distribution channels.
  • Presse- <br>und Medienarbeit
    We are experts in dealing with journalists, issue management, media-friendly writing, and the textual and visual preparation of information. We make effective placements for your messages. Whether regional, national, or international coverage, print, TV, radio, or online, our consultants understand how to tailor messaging to the target media. Our portfolio also includes media training.
  • Online <br>und soziale Netze
    We also provide support in the virtual realm, including concepts, editing, design, and programming. We find out how to identify your target groups online and address them with original ideas, good stories, and high technical competence that grabs their attention.
  • Monitoring und <br>Themenmanagement
  • Krisenkommunikation
  • Interkulturell <br>und International
    Our membership in the international IPREX network allows us to communicate your messages and products in every relevant market around the world.
  • Image- <br>und Kommunikations-<br>kampagnen
    Complex content, diverse target groups: We develop, orchestrate, and manage informational, educational, topical, and image campaigns with all of the communication tools available to us.
  • Graphikdesign <br>und Layout
    Communication demands design. Graphics and design sell content and ORCA Affairs develops these in close coordination between our consulting and creative teams.
  • Eventorganisation <br>und –kommunikation
    Whether it’s a trade fair, seminar, discussion, or an event in the political or cultural sphere, we know that events can be an important element of communication strategies. We offer an experienced and dynamic team who will organise, manage, and communicates your event reliably and flexibly from the planning stage right through to on-site management and follow-up.
  • Dialog- und <br>Partizipationsprozesse
  • Bewegtbild <br>und Motion Graphics

Thanks to traditional press relations work and intensive social media communication, the topic “Handmade in Germany” is on everyone’s lips again. Additionally, the German Manufactories Initiative (IDM) cooperates closely with the Federal Foreign Office and the Federal Ministry of Economy and organized several trips for foreign journalists and symposia with high participation of ministries.

The “Days of the German Manufacturers” have been initiated by the IDM as days of action for German manufactories, fascinating thousands of visitors with a huge exhibition in Berlin every year.

The IDM is the central point of contact for politics, economy and press regarding manufactories. The advocacy group “German Manufactories Initiative – Handmade-in-Germany” consists of numerous manufactories with the goal of highlighting the importance of German manufactories as a guarantor of quality, an attractive employer and a regional driving force as well as drawing attention to the positive image of Germany abroad generated by manufactories.

The website of the IDM.

Member posters of the IDM.

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