CASE Campaign for Skilled Workers for Rhineland-Palatinate

  • Strategie- <br>und Politikberatung
  • Redaktion <br>und Publikationen
    Whether you need a small presentation on a single topic or a comprehensive prospectus, whether you need it in print, video, or as a programme, we will handle the concept, design, text, and production as well as find the best distribution channels.
  • Presse- <br>und Medienarbeit
  • Online <br>und soziale Netze
    We also provide support in the virtual realm, including concepts, editing, design, and programming. We find out how to identify your target groups online and address them with original ideas, good stories, and high technical competence that grabs their attention.
  • Monitoring und <br>Themenmanagement
    We monitor the relevant public and less public sources and systematically analyse the developments in politics, public affairs, and the market. We also conduct detailed investigations of political, social and economic conditions at both the micro- and macro-levels to deliver clear, accurate, and comprehensible analyses and provide comprehensive insights into areas important to your activities.
  • Krisenkommunikation
  • Interkulturell <br>und International
  • Image- <br>und Kommunikations-<br>kampagnen
    Complex content, diverse target groups: We develop, orchestrate, and manage informational, educational, topical, and image campaigns with all of the communication tools available to us.
  • Graphikdesign <br>und Layout
  • Eventorganisation <br>und –kommunikation
    Whether it’s a trade fair, seminar, discussion, or an event in the political or cultural sphere, we know that events can be an important element of communication strategies. We offer an experienced and dynamic team who will organise, manage, and communicates your event reliably and flexibly from the planning stage right through to on-site management and follow-up.
  • Dialog- und <br>Partizipationsprozesse
    The inclusion of individual opinion leaders, certain groups, or all citizens in (political) decision-making processes can improve the quality and legitimacy of these decisions. We determine at which points such participation processes are meaningful and promising and then plan and implement them, from round tables to conferences or even online debates.
  • Bewegtbild <br>und Motion Graphics
    Leaving behind the parameters of traditional graphic design, the ORCA Motion Graphics Team is clearly focused on providing innovative and bold solutions to meet the high demands of motion design. Motion graphics design is one of the most exciting new forms of digital expression and is at the intersection of graphics, design, photography, film, music, architecture, and computer programming. Our international motion graphics team translates the existing design expressions into the language of digital media and constantly pushes the limits in their design of moving content, whether it’s video, editing, animation, sound design, motion graphics, staged rooms, 3-D design, or many other aspects.

The challenges of the demographic change, digitalization, technological progress and globalization result in a rising demand for high-skilled labor. This holds true for Rhineland-Palatine as well. The state government makes this issue a subject of the political discussion on different levels. One communicative measure is the campaign “Rhineland-Palatine for Specialists” in order to prevent skills shortage in the state. The campaign communicates the advantages of the state and highlights especially the good work-life-balance in Rhineland-Palatine.

The guiding principle reflects the morning-evening-mechanics for all measures. With a 360° mix of media and communicational measures, the good conditions of life and work in Rhineland-Palatine are promoted for apprentices, students, specialists and executives in Rhineland-Palatine, neighboring states and foreign countries.

For this purpose billboards in large German cities were rented. Additionally, radio and cinema spots with comedian Tobias Mann were produced and spread. Other measures were advertisements in newspapers and magazines, online portals and a Google AdWords campaign. A multilingual website informs about education and career as well as leisure opportunities in the state. In the course of an info-dialogue-tour, a campaigning team has been on tour at vocational training fairs and large events inside and outside Rhineland-Palatine.

ORCA Affairs is responsible for the update of the multilingual campaign website.

RLP_Fachkraeftekampagne_web1

RLP_Fachkraeftekampagne_web2

RLP_Fachkraeftekampagne_mobile

The campaign on its info-dialogue-tour at fairs and events.

RLP_Fachkraeftekampagne_Event

Short films with testimonials.

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