CASE CO2 Campaign for the Federal Ministry of Construction

  • Strategie- <br>und Politikberatung
    Always up-to-date with the latest relevant political and social developments, our team provides comprehensive advice and support to help you process the many complex and changing trends and their implications and evaluate and develop the communicative steps required. We know the relevant opinion leaders and decision makers and we use this knowledge as the basis for our recommendations and plans for suitable public relations or communications programmes or campaigns.
  • Redaktion <br>und Publikationen
    Whether you need a small presentation on a single topic or a comprehensive prospectus, whether you need it in print, video, or as a programme, we will handle the concept, design, text, and production as well as find the best distribution channels.
  • Presse- <br>und Medienarbeit
    We are experts in dealing with journalists, issue management, media-friendly writing, and the textual and visual preparation of information. We make effective placements for your messages. Whether regional, national, or international coverage, print, TV, radio, or online, our consultants understand how to tailor messaging to the target media. Our portfolio also includes media training.
  • Online <br>und soziale Netze
    We also provide support in the virtual realm, including concepts, editing, design, and programming. We find out how to identify your target groups online and address them with original ideas, good stories, and high technical competence that grabs their attention.
  • Monitoring und <br>Themenmanagement
    We monitor the relevant public and less public sources and systematically analyse the developments in politics, public affairs, and the market. We also conduct detailed investigations of political, social and economic conditions at both the micro- and macro-levels to deliver clear, accurate, and comprehensible analyses and provide comprehensive insights into areas important to your activities.
  • Krisenkommunikation
  • Interkulturell <br>und International
  • Image- <br>und Kommunikations-<br>kampagnen
    Complex content, diverse target groups: We develop, orchestrate, and manage informational, educational, topical, and image campaigns with all of the communication tools available to us.
  • Graphikdesign <br>und Layout
    Communication demands design. Graphics and design sell content and ORCA Affairs develops these in close coordination between our consulting and creative teams.
  • Eventorganisation <br>und –kommunikation
    Whether it’s a trade fair, seminar, discussion, or an event in the political or cultural sphere, we know that events can be an important element of communication strategies. We offer an experienced and dynamic team who will organise, manage, and communicates your event reliably and flexibly from the planning stage right through to on-site management and follow-up.
  • Dialog- und <br>Partizipationsprozesse
  • Bewegtbild <br>und Motion Graphics

In 2012/13 we organized the nationwide information campaign “GUT FÜR SIE – GUT FÜRS KLIMA” (“Good for you, good for the climate”) for the Federal Ministry of Construction. The objective was to motivate owners of single- and double-family houses to start with energetic renovation measures.

As part of the campaign we highlighted the advantages of energetic renovation measures, we helped to put possibilities for grants on the map and created a guideline for successful implementation.
We handed out over 500,000 information brochures, set up more than 1,400 touch points throughout Germany and we achieved a brand awareness of 34% in the target group with the campaign slogan.

ORCA prepared interactive communication with several advertisements and information materials

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The campaign website is online since late November 2012.

Kampagne für das Bundesbauministerium  BMVBS_CO2_mobile

The campaign “Gut für Sie, gut fürs Klima” (“Good for you, good for the climate”) at fairs.

Kampagne für das Bundesbauministerium

Displays were designed as part of the interactive communication.

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Schumannstr. 5
10117 Berlin
+49 (0) 30 28 87 61 0
info@orca-affairs.de

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80538 München
+49 (0) 89 716 77 40 50
muenchen@orca-affairs.de

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