CASE Health Research for the Federal Ministry of Education and Research

  • Strategie- <br>und Politikberatung
  • Redaktion <br>und Publikationen
    Whether you need a small presentation on a single topic or a comprehensive prospectus, whether you need it in print, video, or as a programme, we will handle the concept, design, text, and production as well as find the best distribution channels.
  • Presse- <br>und Medienarbeit
    We are experts in dealing with journalists, issue management, media-friendly writing, and the textual and visual preparation of information. We make effective placements for your messages. Whether regional, national, or international coverage, print, TV, radio, or online, our consultants understand how to tailor messaging to the target media. Our portfolio also includes media training.
  • Online <br>und soziale Netze
    We also provide support in the virtual realm, including concepts, editing, design, and programming. We find out how to identify your target groups online and address them with original ideas, good stories, and high technical competence that grabs their attention.
  • Monitoring und <br>Themenmanagement
    We monitor the relevant public and less public sources and systematically analyse the developments in politics, public affairs, and the market. We also conduct detailed investigations of political, social and economic conditions at both the micro- and macro-levels to deliver clear, accurate, and comprehensible analyses and provide comprehensive insights into areas important to your activities.
  • Krisenkommunikation
  • Interkulturell <br>und International
  • Image- <br>und Kommunikations-<br>kampagnen
  • Graphikdesign <br>und Layout
    Communication demands design. Graphics and design sell content and ORCA Affairs develops these in close coordination between our consulting and creative teams.
  • Eventorganisation <br>und –kommunikation
    Whether it’s a trade fair, seminar, discussion, or an event in the political or cultural sphere, we know that events can be an important element of communication strategies. We offer an experienced and dynamic team who will organise, manage, and communicates your event reliably and flexibly from the planning stage right through to on-site management and follow-up.
  • Dialog- und <br>Partizipationsprozesse
    The inclusion of individual opinion leaders, certain groups, or all citizens in (political) decision-making processes can improve the quality and legitimacy of these decisions. We determine at which points such participation processes are meaningful and promising and then plan and implement them, from round tables to conferences or even online debates.
  • Bewegtbild <br>und Motion Graphics
    Leaving behind the parameters of traditional graphic design, the ORCA Motion Graphics Team is clearly focused on providing innovative and bold solutions to meet the high demands of motion design. Motion graphics design is one of the most exciting new forms of digital expression and is at the intersection of graphics, design, photography, film, music, architecture, and computer programming. Our international motion graphics team translates the existing design expressions into the language of digital media and constantly pushes the limits in their design of moving content, whether it’s video, editing, animation, sound design, motion graphics, staged rooms, 3-D design, or many other aspects.

The framework contract (2009 – 2013) for public relations for the health research program should boost the positioning and the perception of the BMBF in both the public and the media.

The public relations activities for the health research of the Federal Government primarily target the following audiences: Potential applicants from research and industry, scientists, the professional public, specialized and science journalists. In addition, also secondary target groups such as decision-makers in the politics, disseminators from the fields of science and industry as well as the interested public should ideally be reached.

More specifically, this encompasses

  • developing a communication concept, ongoing consulting, texting and editing,
  • designing and programming the website,
  • newsletter, publications, films,
  • press workshops, events, conferences
  • designing booths, exhibitions, occasion-related public relations activities at conferences and congresses

The BMBF exhibition stand.

BMBF -Gesundheitsforschung

The BMBF at a congress.

BMBF -Gesundheitsforschung

Publications designed by ORCA Affairs.

BMBF -Gesundheitsforschung

ORCA Affairs constantly coordinated with the German Aerospace Center (DLR) mandated by the BMBF on the operational level.

Health research is among the core tasks of the Federal Ministry of Education and Research. Its main objective is to make it possible for all people to benefit from research findings: Health research produces new or improved diagnostic procedures and therapies in order to help the ill more effectively but it also focuses on the search for new approaches to as well as means of prevention.

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