CASE German Unity Cycle Route

  • Strategie- <br>und Politikberatung
  • Redaktion <br>und Publikationen
    Whether you need a small presentation on a single topic or a comprehensive prospectus, whether you need it in print, video, or as a programme, we will handle the concept, design, text, and production as well as find the best distribution channels.
  • Presse- <br>und Medienarbeit
  • Online <br>und soziale Netze
    We also provide support in the virtual realm, including concepts, editing, design, and programming. We find out how to identify your target groups online and address them with original ideas, good stories, and high technical competence that grabs their attention.
  • Monitoring und <br>Themenmanagement
  • Krisenkommunikation
  • Interkulturell <br>und International
  • Image- <br>und Kommunikations-<br>kampagnen
    Complex content, diverse target groups: We develop, orchestrate, and manage informational, educational, topical, and image campaigns with all of the communication tools available to us.
  • Graphikdesign <br>und Layout
    Communication demands design. Graphics and design sell content and ORCA Affairs develops these in close coordination between our consulting and creative teams.
  • Eventorganisation <br>und –kommunikation
    Whether it’s a trade fair, seminar, discussion, or an event in the political or cultural sphere, we know that events can be an important element of communication strategies. We offer an experienced and dynamic team who will organise, manage, and communicates your event reliably and flexibly from the planning stage right through to on-site management and follow-up.
  • Dialog- und <br>Partizipationsprozesse
    The inclusion of individual opinion leaders, certain groups, or all citizens in (political) decision-making processes can improve the quality and legitimacy of these decisions. We determine at which points such participation processes are meaningful and promising and then plan and implement them, from round tables to conferences or even online debates.
  • Bewegtbild <br>und Motion Graphics
    Leaving behind the parameters of traditional graphic design, the ORCA Motion Graphics Team is clearly focused on providing innovative and bold solutions to meet the high demands of motion design. Motion graphics design is one of the most exciting new forms of digital expression and is at the intersection of graphics, design, photography, film, music, architecture, and computer programming. Our international motion graphics team translates the existing design expressions into the language of digital media and constantly pushes the limits in their design of moving content, whether it’s video, editing, animation, sound design, motion graphics, staged rooms, 3-D design, or many other aspects.

Since being commissioned by the Federal Ministry of Transport and Digital Infrastructure (BMVI) in early 2015, ORCA Affairs has been in charge of the coordination and elaboration of the project “German Unity Cycle Route” (Radweg Deutsche Einheit) which Federal Minister Alexander Dobrindt unveiled on 30th September 2015 in the course of the ceremonial act “25 Years German Unity”.

The German Unity Cycle Route runs from Bonn to Berlin and represents how Germany has grown together since the reunification. With custom-made, modern bikeway service areas and a range of digital innovations, the German Unity Cycle Route is trend-setting for modern bicycle traffic.

Our tasks include:

  • Conceptualization, coordination and communicative consulting of the project “German Unity Cycle Route”
  • Developing communication strategies in order to market and to consult the “German Unity Cycle Route” communicatively
  • Fostering cooperation between the involved states, municipalities and stakeholders

Thus far, we have implemented the following steps:

Designing the logo and corporate designs for print and online.
Radweg Deutsche Einheit

Coding, designing and maintaining both website and app as focal information platforms, including ongoing development.

Radweg Deutsche Einheit

Radweg Deutsche Einheit

Development of a concept for the digital service points.

Radweg Deutsche Einheit

Creating and producing an animated film including a making-of.

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Conceptualizing, realizing and producing an image film.

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Radweg Deutsche Einheit

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